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Notes on cost, margin & menu pricing

Practical, no-fluff pieces for café, coffee bar, cocktail bar and kitchen owners — the kind of thing we wish someone had explained before we mispriced our first menu.

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Food Cost Calculator

Enter your ingredients and price, get food cost %, margin, and markup instantly.

GetCostify vs Excel and Google Sheets for recipe costing

Pricing basics

GetCostify vs. Excel & Google Sheets for Recipe Costing

A spreadsheet can absolutely cost a recipe. Here's exactly where it starts to break down — and when Excel is still the right call.

September 10, 2026 · 6 min read

€1 short of target price × 10 sales a day = €3,600 a year on one menu item

Pricing basics

The Small Pricing Mistake That's Costing You Thousands a Year

A €1 gap between your current price and your target margin sounds trivial. Multiplied across daily sales and a full menu, it isn't.

August 29, 2026 · 6 min read

Ingredient → Recipe → Tech Card — cost €0.70, sells €2.20, 68% margin

Pricing basics

Recipe Costing 101: From Ingredients to a Sellable Price

A 6-step walkthrough from raw ingredient prices to a finished recipe cost, a sanity-checked food cost %, and a price you can put on the menu.

August 27, 2026 · 7 min read

Food cost percentage formula: (€3.00 ÷ €12.00) × 100 = 25%

Pricing basics

How to Calculate Food Cost Percentage (With Formula)

The exact formula, a worked example, benchmark ranges by menu type, and the mistake that quietly throws the number off.

August 27, 2026 · 6 min read

Margin (profit ÷ selling price, 50%) vs Markup (profit ÷ cost, 100%) — same €1 of profit, two different percentages

Pricing basics

Margin vs. Markup: What's the Difference for Menu Pricing

Same €1 of profit, two different percentages. Here's the exact math, a conversion table, and why mixing them up quietly under-prices a menu.

August 27, 2026 · 5 min read